Attendance was especially strong in the Unified Communications sessions, which certainly isn’t new at VoiceCon, but it has led Fred Knight and I to finally conclude that UC is the core of the conference, not just a technology overlay on the voice over IP that dominated a few years ago. I don’t think anyone thinks about deploying an IP-PBX anymore without asking themselves, “Then what?” Not everyone has an answer yet, but knowing that there needs to be an answer may be what will motivate people to keep coming to VoiceCon. At least that’s what Fred and I are going to shoot for.
Don Brown, Interactive Intelligence’s chairman, president and CEO, told me he wants to compete against the likes of BEA and Ultimus in providing programming tools that automate business processes, instead of just communications-enabling those processes. In Brown’s view of things, communications-enabled business processes (CEBP) “undershoots the potential” of the cluster of technologies that are typically deployed first in the contact center, which is the marketplace where Interactive Intelligence has its historic strength.
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